New Role to Drive Company’s Distribution Strategy and Brand Positioning
ICW Group Insurance Companies announces the appointment of Rob deViere to Vice President, Head of Distribution & Marketing, overseeing the design and execution of the company’s distribution strategy, brand evolution, and customer engagement across all its property and casualty insurance products and channels.
In this newly created role, deViere will support ICW Group’s diversification growth initiative and lead efforts to optimize partner relationships across the company’s expanding business units and product lines, ensuring a seamless go-to-market approach, marketplace clarity, and strong marketing alignment that delivers on ICW Group’s mission to create the best insurance experience possible.
“Rob’s exceptional leadership, strategic vision, and relationship expertise will be instrumental as ICW Group expands into new markets, including excess and surplus, which we announced earlier this year,” said Mark Moitoso, President, ICW Group. “His deep understanding of our agent, broker, and wholesaler partners, combined with his ability to inspire teams and champion ICW Group’s value in the marketplace, will help drive growth and elevate our brand.”
deViere has over 30 years of experience in the property and casualty insurance industry and began his career at ICW Group 12 years ago as a Branch Manager, leading the workers’ compensation business in Florida. deViere worked his way through the ranks, eventually serving as Vice President, National Workers’ Compensation Underwriting, before assuming his new role.
“I’m honored to step into this position at such a pivotal time for ICW Group,” said deViere. “By creating a dynamic, customer-centric marketing ecosystem that amplifies our brand, drives sustainable growth, and serves the evolving needs of our partners and customers, we can deliver differentiated value and position ICW Group for long-term success. I’m thrilled to be a part of this effort.”
deViere also serves as the Vice Chair of the Board of Directors for the National Workers’ Compensation Reinsurance Association, is a member of the Board of Governors for the Florida Workers’ Compensation Joint Underwriting Association, Chair of the Missouri Aggregate Excess of Loss Mechanism, and sits on the Board of the Florida Workers’ Compensation Insurance Guaranty Association. deViere is based out of ICW Group’s Lake Mary, Florida office.
About ICW Group
ICW Group Insurance Companies is a top-tier, national, multi-line Property & Casualty insurance company, providing comprehensive coverage to safeguard our customers’ worlds. Representing a group of carriers, including Insurance Company of the West, Explorer Insurance Company, and VerTerra Insurance, ICW Group is committed to creating the best insurance experience possible for its policyholder customers and network of independent agent, broker and wholesaler partners. For more information, visit www.icwgroup.com.
Media Contact
Jessica Northrup
ICW Group
858.924.8662
jnorthrup@icwgroup.com
